Content Marketing now available in Belgium

Nothing really new for a lot of people. But for me – it’s quite a news : with this new school year, i’ve been confronted with the first real Content Marketing strategy by a major B2C Belgian brand on Facebook – or at least, a campaign that really took my attention. ING is a major bank – and they’re surfing on the news to give advices to parents regarding children’s pocket money. Nothing crazy, once again, but it’s the confirmation that Belgian big brands are now aware of Content Marketing & more globally Digital Marketing.

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Simply by looking at the jobs announcements on Linkedin or Reference – you’ll see that we are at a crossroad in Belgium. Those companies are looking to integrate digital talents in their own team. It doesn’t mean they’ll stop to outsource their content to agencies like Picty or Kalipso – but it means they realize they need internal people speaking the same language as those geeks. And I personally find all this very exciting!

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